Over the years there has been a steady increase in the number of, and support for, private exhibitions. One of the best known and oldest is the Xeikon Café which takes place in Europe and the US. This year Xeikon also plans to take the show on the road, and will hold it at various customer sites and other venues around the world. The recent Xeikon Café in Belgium attracted over 1000 visitors from 55 countries over the course of the three day event, making it what CEO Benoit Chatelard describes as “probably the industry’s largest private show”.
Companies use events such as the Xeikon Café to interact with partners, customers and prospects, as well as the trade press. This year Xeikon shared some of its plans for LabelExpo, the industry’s premiere label show, taking place September in Brussels. Chatelard said that “Label Expo is also the road to drupa”, still the industry’s largest trade show despite declining visitor numbers over the years. For Xeikon drupa will be about MIS integration with printing workflows because “we need to move to enterprise workflows for a zero touch process”. The company has doubled its stand to address flexo and corrugated in packaging . Chatelard said “we will be industrialised and will show corrugated” by drupa with complete digitisation of carton and packaging. There are 1000 Xeikon presses installed worldwide and 80% of customers are label printers with the balance being end users. Xeikon’s ThermoFlexX platesetting technology has 7000 installations.