Beware of Greeks Bearing Gifts – Sophocles

Laurel Brunner's picture
Laurel Brunner

Dear Reader,

Weird times at the moment, what with the Greek government’s daftness and the curiosity of everyone’s wide yawns at their antics. Shouldn’t people be worried? Probably not unless they are miserabalists or Greek. For the graphics industry the news seems to be getting rosier for a change, especially in the wide format digital sector.

FESPA closed its doors a couple of weeks ago, boasting a jump in visitor numbers to approaching 44,000. This was a 17% increase over last year’s figures. The increase points to several things. The most important is that FESPA’s event management is superb, along with their commitment to delivering value for exhibitors and visitors alike.

Next, the wide format digital market is shaking up print big time. This sector has started a revolution, with new wide format printing businesses sprouting up all around the world. These interlopers are forcing conventional sign and display makers to wake up and go digital. Commercial printers are upping their game and branching out into new wide format applications.

But it is the customers who are really driving this revolution, and this cohort is by far the biggest catalyst for change in our market. They get the idea that digital data can exist in many forms, and that print is the sexiest and most effective of all. These are the people crowding the floors at successful shows like FESPA, and these are the people driving new business for the graphics industry.



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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.