Digital presses at drupa? There will be herds of them, roaming with intent for eleven days and over multiple hectares. Some will be fit and able, some will be more intentions than actuals, and some won’t really exist. We begin our preview of digital printing at drupa with technologies destined for packaging.
This is the first drupa where so many office systems companies, often Japanese, will have such a high profile. Their journey has taken them deep into commercial print and some have declared intentions for the packaging business. They may want to consider HP’s success with its 20000 and 30000 presses for packaging. Over the last four years 80 of these models have been shipped into packaging sites worldwide.
Packaging mightn’t be the only fruit
This sector is enormous and varied, so getting digital printing technology to be taken seriously across the board will take time. We are at the very beginning. Short run applications and bespoke work are definitely worth looking into but keep in mind costs for inks, substrate flexibility, finishing options, regulation and of course market needs.