Drupa Reality Check part 2

Laurel Brunner's picture
Laurel Brunner

Trade shows are great places to see what’s in the development pipeline. This is the second of a two-part story one year on from drupa 2016.

It’s true that drupa is the perfect place to showcase great ideas, but not all of them work out. If you are planning to invest in digital printing technologies, beware hype and the marketing machine. Not all that glitters is really gold. Also keep in mind that your front-end is the ultimate arbiter for production speed. Digital press speed and output quality claims are irrelevant, if the digital front-end system can’t spit data at the press fast enough and if that data is subprime quality is a myth.

Coming together
Esko announced at drupa 2016 that it was linking its Automation Engine workflow management technology to EFI’s Fiery technology, to provide Esko with a solution for commercial printers. This combo is a subset of Automation Engine that is easy to install and use and designed for commercial printers, such as iGen 5 users, keen to get into packaging.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.