Ecology and economics

Laurel Brunner's picture
Laurel Brunner

A sustainability ethic helps drive a sustainable business model.

Artoos Group, a cutting edge printing company based in Belgium, has the eco ethic big time. This 21st century media services provider is over 50 years old and started life as a print works for local newspapers. That part of the business was sold off in 1994 but Artoos kept the sheet fed offset presses and since then has morphed rapidly to become a marketing services provider.

The company offers comprehensive communications production services across media to a wide ranging customer base. But today “we don’t talk about print, that’s not our product. If you want to buy a shoe you don’t want to know how it’s made”, says technical director Filip Coosemans. Automation is key to the business model but Artoos still has 200 people providing “publishing production solutions”.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.