FESPA Global Print Expo, held recently in Munich, Germany, attracted 20,780 individual visitors from 137 countries over the course of four days.
Local visitors made up 25% of the total. With only a marginal increase over the 2018 event (20,442), traffic may not have been as dense as in previous years, but engagement certainly was, with many people spending at least a couple of days at the show. In the Colour L*a*b*, where we were based, we certainly had extended conversations with people who returned several times.
Creating a relevant space for an industrial sector is what tradeshows are all about. And the best of them invest in creative ideas that provide an environment no one knows they want or need, until they get there. This is where the FESPA organisers excel, with a collective imagination and willingness to take a punt that is unmatched elsewhere on the graphics industry show circuit. The Print Make Wear, Printeriors and Colour L*a*b* are examples of how interactive environments for visitors add value for the visitor and participating exhibitors alike, in all areas of print media production. It’s clearly been a risk worth taking.