Flexo is dead. Long live Flexo.

Laurel Brunner's picture
Laurel Brunner

Shaping the next decade for packaging printers.

A few traumatic years and much disruption in the graphics business has seen renovation and renewal in many parts of the industry. But none has enjoyed such dramatic rejuvenation as the flexo sector. Chemical and imaging advances are helping flexographers compete with alternative printing methods, including offset, gravure and digital printing. Flexo has shed its former, slightly dowdy, reputation as these advances create exciting new applications, business opportunities and highly capable manufacturing processes.

Packaging, flexo’s traditional stronghold, gets a lot of attention these days. Digital press manufacturers are eyeing up the sector and packaging producers and brands want new ways to engage with customers. Rob Vermeulen, board member of the European Brand & Packaging Design Association (ePDA), identifies the Z generation millennials who “don’t want to communicate in the conventional way”. Rob’s colleague, Uwe Melichar, President of the European Brand & Packaging Design Association (ePDA), says generation Z “Want It When I Want It Where I Want It” and expect more. “We see a movement from the major brands to the private label. The private label will become more and more strong and change their communications because they’re not bound to the history”.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.