HP Indigo Goes to Drupa (Not)

Laurel Brunner's picture
Laurel Brunner

HP Indigo is one of the graphic industry’s greatest success stories, testimony to just how much can be achieved if you throw enough money at something.

When Indigo was almost out of the game HP took it on, perhaps not fully understanding the length and breadth of the risk. But over the years the gamble has proved more than worthwhile and today HP Indigo digital presses account for the bulk of digitally printed colour pages produced around the world. Since introduction at the last Drupa, HP Indigo has installed over 1000 B2 presses in 66 countries and together they are responsible for 95% of digital B2 sheets ever printed. Even though print has long been in decline, if you get the data right, print’s return on investment can be substantial so the game’s not over yet.

Commercial printing presses
HP Indigo’s home has for many years been the commercial print sector so some new additions to the portfolio, based on the new Series V platform are being introduced. They, and much more, were due to be presented at Drupa 2020 before it was cancelled. HP Indigo has developed two B2 Series V presses: specialty and nonstop workhorse; customers confidently can order either or both immediately, as they have been in beta testing since last Autumn.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.