HP Reset

Laurel Brunner's picture
Laurel Brunner

Benny Landa’s amazing presence at Drupa created huge excitement for his nanotechnology. But ultimately it did not detract from the man’s even greater and proven achievement: the Indigo digital press. HP acquired Indigo in 2001 and despite a rocky start has gone on to dominate the digital printing landscape, with many thousands of Indigo installations worldwide.

Experience with commercial print has in turn helped HP to deploy its own Thermal Inkjet printing technology in digital applications from sign and display, to books and newspapers. PageWide web presses and Indigo technologies, plus the associated workflow and production software tools and consumables have stretched HP’s reach into virtually every part of the graphics industry.

That split
It’s time for a closer look at the new HP. For a number of years following its Indigo purchase, HP suffered a bit of an identity crisis, striving to reconcile its enterprise and desktop computing, consumer services, and professional print personae into a cohesive whole. The conflict started to resolve itself when it was announced that HP would split into two: HP Enterprise and HP Inc.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.