An Italian apple consortium is providing unique support to earthquake victims.
This is a story of print buyers and printers coming together to support victims of catastrophic events, using variable data digital printing. The printer is Ghelfi Ondulati, an Italian flexo printing company founded in 1952 and with considerable database management experience. Ghelfi installed its first HP PageWide T400s digital press in 2015, and subsequently expanded capacity with a PageWide T1100s. The print buyer is Melinda, a consortium comprised of sixteen apple-growing cooperative families in Val di Non, Italy. The Melinda consortium supplies fifty per cent of the Golden Delicious apples in Italy and has a long history of charitable works.
Working in cooperation with Ghelfi Ondulati, Melinda initiated the Dedicamela project last year to support member victims of the 2016 earthquakes in the central Italy. Customers were invited to upload dedications and thoughts for their compatriots on a dedicated website. For every expression of support, Melinda donated €1 to an earthquake relief fund set up to assist its members.