New, improved Heidelberg

Laurel Brunner's picture
Laurel Brunner

The world’s largest seller of printing presses finally reinvents itself for the digital age.

At the Heidelberg press conference we generally expect to get a lot of heavy metal talk and an atmosphere of us and them when digital gets discussed. But this year was very different. Under the leadership of CEO Dr Gerold Linzbach drupa 2016 was a “birth party for the new Heidelberg”. What he had to say about the new Heidelberg applies to the graphics industry as a whole: it’s a digital world.

In a digital context Heidelberg has never dominated the graphics industry in the way that HP or Xerox has done. However with Linzbach calling the shots, the company is changing its mindset and approach to be more open. Linzbach spoke of the need for Heidelberg to listen, inspire and deliver, with no more talking without doing. This is a far cry from previous mind-numbing Heidelberg pre-drupa press conferences and a welcome indicator of how the company wants to do business in the digital age.

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