The Art of Pixartprinting

Laurel Brunner's picture
Laurel Brunner

We last took a close look at Pixart some six years ago, prior to its acquisition in 2014 by Cimpress. Since then both companies have gone from strength to strength but today’s Pixartprinting retains much of its autonomy.

In 1994 when Pixart first opened its doors, the world was barely aware of the Internet, yet the Internet is today the foundation of the company’s operations. Paolo Roatta, Pixart’s managing director, says that the company “started life in 1994 as a service bureau for traditional printing companies. In 2000 the company was completely restructured and a new business model was introduced that focused entirely on web-to-print (providing printing services exclusively online). This was a pioneering decision for the time and led to exponential growth both in Italy and across Europe.”

Today the company is one of Europe’s most important providers of online printing services. Products range from small format catalogues, publications and commercial print, through to labels and packaging and large format work, almost everything from posters and sign and display materials through to textiles and printed interiors. Some 500 people work for Pixart, which processes 8,000 orders per day for a client base in excess of 250,000. And they pay a premium for good service. Roatta says that “Given that Pixartprinting is specifically geared towards business users and not private customers, the average value and frequency [of jobs] are undoubtedly higher than the market average.”

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.