As we slip gently into autumn, and the memory of drupa 2016 starts to fade, Messe Düsseldorf has released its post-show report. The data in this report makes for interesting reading, particularly when compared to the ambitions for the show outlined in February.
Drupa 2016 was expected to serve the wider communications industry attracting 300,000 visitors many of whom would have a particular interest in multichannel production and digital media. That ambition was not fulfilled, but in most other respects the show was an overwhelming success.
Drupa was as drupa does
According to the data, the show was above all else a major event for printers. Efforts to expand the audience beyond print succeeded up to a point, but drupa remains the world’s leading print show attracting 260,165 people. Only 25% of these visitors came from Germany, with the rest of Europe a close second at 24%. India accounted for 5% and Chine a mere 3%.