Düsseldorf, 8th June, 2016
Went back to the Heidelberg stand to take another look at the Primefire 106. And then to the Fuji stand to compare it with the JetPress 720S which is selling like hotcakes.
If we go the commercial route, it will be with digital. We have to buy machines that produce output we can sell to customers. We’re producing more and more longer run jobs. And a few of these customers are keen on the variable data thing. It has to be digital. Tried talking to Ricoh and Xerox about how variable data works. But couldn’t get any closer to understanding how it works so gave up.
Went to the Xeikon stand for another look at Trillium and got a bit closer to thinking through what we need. Quality is my top consideration, followed by speed and the cost of consumables.
Kept away from the Alt Stadt and went for Italian food with a couple of German printers who were looking blank on variable data too. We ran into each other twice. Appreciated the offer to join them for dinner. Wine made a welcome change from the Alt beer and the Irish Bar. We talked about sharing ideas, but they could be a handy partner for some of our signage work that has to be delivered in Germany. More to think about and something to factor into the investment planning.