X-Rite and its subsidiary Pantone cover a lot of the colour chain between them, and at drupa we had the opportunity to interview Chris Winczewski, vice president of product marketing at X-Rite, on what was new at the show, and what was perhaps coming around the corner.
Most people engaged in print and publishing production know that X-Rite manufacturers measuring devices and that Pantone offers colour guides for spot colours. But between wishing for a certain colour to be printed, and actually getting it accurately reproduced onto the substrate, there is a long chain of sub-processes to go though before you have a satisfactory end result.
X-Rite and Pantone have more than one finger in those processes. We knew that X-Rite would show plenty of new stuff at drupa, and wanted to dig a little deeper into some topics. We knew for example that the term ‘Fixed Colour Palette’ has been more and more frequently used of late, especially within packaging print production, and asked Winczewski if X-Rite and/or Pantone were engaged in this at all?
He answered by leading me to the mini-shop in their drupa stand where the new Extended Gamut colour guide was on display. Pantone has selected an ink setup of seven colours – process CMYK plus Orange, Green and Violet, by which a printer can reproduce 1,729 of the unique spot colours in the Pantone Systems (or up to 90% of them, depending on what substrate and printing process you use). This will reduce the costs and shorten the make-ready time at the printer and, if carefully managed, it also increase the predictability of the printed result.