All About the Data

Laurel Brunner's picture
Laurel Brunner

Today’s graphics industry is data driven. From digital prepress through to performance analytics, data is the only way to get accurate printed output and to measure business performance. The need for greater environmental accountability, either voluntary or regulatory, means that we have a new category of data to worry about.

Except that relatively few small to medium sized businesses will want to bother with it which is not so good, because this new data dimension can actually help the bottom line. Companies cite the expense as a reason not to bother with sustainability data. And yet time after time we come across companies with improved profits because of their sustainability and quality management efforts. Sustainability reporting creates an imperative and a discipline which can help make the business more efficient and profitable.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.