HP & the Sustainable Forests Cooperative

Laurel Brunner's picture
Laurel Brunner

HP Inc recently announced an initiative to help slow down the rate of climate change. A deeper partnership with the World Wildlife Fund (WWF), creating the HP Sustainable Forests Cooperative, is billed as “creating a forest positive future for printing”, according to Ellen Jackowski, HP’s global head of sustainability strategy and innovation. Jackowski added that “by halting deforestation we can preserve significant carbon sinks … and … go beyond our own footprint and bring the industry with us”.

HP has made an $11 million commitment to fund protection, restoration and improved forest management of 200,000 acres split across sites in China and Brazil’s Atlantic Forest. Jackowski sees a “strong need for cooperation to accelerate reforestation and “to help move the industry forwards”. By “printing” HP Inc means office and consumer print activities, rather than the professional sort, even though HP Inc presses account for the equivalent of well over 50 billion high value A4 pages worldwide. The $11 million has been calculated on the basis of the amount of paper customers use in HP printers. But this proprietary calculation does not include paper used in HP’s professional printing presses such as the HP Indigo, Designjet, Scitex and PageWide technologies.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.