It’s been clear for a couple of years that technology is no longer the primary driver for growth in the graphics industry. Technology is still important, obviously, but these days it is print applications that tend to push innovation the hardest.
One such application is the idea of distributed print buying via the cloud, something that various developers, such as HP and EFI, have taken a stab at. There is a lot to be gained from the approach, which allows print buyers to upload their files and order print via the cloud, so that the print can be printed close by. The ecological savings are obvious in that much of this type of on demand work will be digitally printed. And the approach also saves on transport related emissions.