PrintReleaf Making a Difference

Laurel Brunner's picture
Laurel Brunner

Following our article on EFI’s partnership with PrintReleaf, we recently had a chance to learn more about the platform and PrintReleaf’s model as it extends from managed print services into commercial print.

This US software developer is unique in that it is developing algorithms that make it easy and convenient for graphics professionals to support certified re-forestation projects. The company has developed a standard way to work out how many trees should be planted to compensate for forest loss, based on volumes of print produced. Harvested trees are replaced three to one in commercial forests, but the PrintReleaf approach is unique in that it focuses on replanting and certifying to support non-commercial reforestation projects.

Show me the money
That said, PrintReleaf is very definitely a commercial entity, but it’s business model ensures that all players in the print and reforestation equation benefit. The PrintReleaf Exchange (PRX) platform supports print buyers, printers, partners and forestry projects by providing a tool for measuring paper consumption and automatically providing certified equivalent reforestation.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.