Since drupa 2016 and even prior to that show, there has been a lot of interest in packaging printing. Several manufacturers have introduced digital presses for this application, most notable EFI and HP. Printers can be confident that they will have solid support if they decide to get into this business. But all parties should be aware of the tightening regulatory framework and in Europe this means the Packaging and Packaging Waste Directive (PPWD).
The PPWD has recently been reviewed and it is likely that the 22.5% recycling target for plastic packaging will be increased when the EU publishes its update. The increase is part of the EU’s drive towards green development and circular economies. We can only expect these targets to get more restrictive over time.