Sustainable Business Models

Laurel Brunner's picture
Laurel Brunner

Bankers are not generally thought of as committed tree huggers, but where money is concerned anything is possible.

So it is with JPMorgan Chase, a multinational banking monster that is the biggest bank in the USA and the sixth biggest worldwide. It has assets of some US$2.5 trillion including many in property and from a graphics industry perspective it’s a big buyer of print. But what makes JPMorgan Chase more interesting is its approach to energy which appears to put it squarely in the tree hugging camp.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.