The Hunkeler Innovation Days started off as a showcase for Hunkeler’s own finishing products. But the event has grown to be much more than that, mainly through Hunkeler’s pragmatic realisation that it needed to show how its products could fit into a production line alongside other vendors’ products.
After all, if you’re in the market for a winder/ unwinder set or a new folder then the chances are that you might also need a new printer or an inserter, or at the very least to be reassured that these products can all work together.
The result is a very practical show, a useful platform for Hunkeler to demonstrate its latest ideas from early concepts through to finished products, hard at work as part of a production line. The event has grown to include printing presses and even finishing kit from other manufacturers. But it has remained true to its roots as a sales event and still mainly attracts visitors that are actively looking to invest in the products on show. Thus Mark Stephenson, Fujifilm’s product manager for digital solutions, commented: “The people we have seen here are quite serious and have a business model in mind.”
As a result many printer vendors use the event to launch new digital presses, which in turn has helped expand the reach and popularity of the Hunkeler Innovation Days.