Adobe now has three clouds

Paul Lindström's picture
Paul Lindström

We all know by now about the Adobe Creative Cloud, the collection of cloud-based software, that has replaced the Creative Suite. But are you aware that Adobe has complemented this with two other cloud-based collections? Well, they have, and it makes good sense when you think about what’s needed in todays multi-channel publishing reality.

Adobe wants to operate closer to its customers, and rely less on distributors and/or partners. The new Marketing Cloud is the latest and most tangible proof of Adobe realising it’s mission and vision for what efficient and effective electronic publishing means.

The Document Cloud
This is mainly about where to store your Acrobat PDF files, but also what to do with them. Many organisations use the electronic forms function in the PDF format when managing all the forms used in the business or organisation. Acrobat has been living its life partly in parallel to that of the software in the Creative Cloud, and now this has become very apparent.
While it’s easy to create a PDF from, let’s say, InDesign, FrameMaker or Illustrator, managing and authoring electronic forms is quite another matter. Adobe LifeCycle is needed for this, a modular suite of software that is not part of the Creative Cloud. We won’t review LifeCycle here, but only note that while Acrobat and the associated PDFs have been floating around a bit aimlessly in the extremely large suite of Adobe products for quite a while now, introducing the Document Cloud gives Acrobat a proper home.
It also indicates how important Acrobat and PDF have become to Adobe. The latest version of Acrobat is now named Acrobat DC, where DC stands for Document Cloud. Among the features is an even tighter integration with the Microsoft Office suite of software, which makes sense especially for office/corporate users.

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