Data is to the 21st century as oil was to the 20th. It is the most precious asset a company can own but unlike oil, data is easily misappropriated and abused.
For this reason the European Union (EU) has introduced Regulation 2016/679, the General Data Protection Regulation (GDPR). Its objective is to improve consumer data protection with a single law for the EU and countries that trade with it. The regulation unifies national laws and also specifies how data can be shared and processed both within and outside the EU. This is a regulation, not a directive so it requires no national legislation for it to be enabled. It comes into effect from the 25th May 2018, replacing the EU’s current Data Protection Directive. The GDPR is a rule that graphics professionals in the EU and beyond must obey, so now is the time to get with it and start planning implementation.