HP expanding its reach

Laurel Brunner's picture
Laurel Brunner

HP is a textbook example of how to get the most out of technological innovations.

In the graphics industry there is one outstanding example of a technology that’s being deployed to do it all. HP’s PageWide was first introduced in 2009, and is based on HP’s scaleable printing technology which dates back much earlier. Since then the technology has more than proved itself for industrial applications. It has also provided HP with a foundation for which it can develop inks and media for all sorts of print applications. The company is pushing into new applications on the back of it.

PageWide technology is versatile and adaptable and HP is betting heavily on optimising it for different market sectors. The first hints of this came with the launch of PageWide Pro and Enterprise models introduced for office applications in 2013.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.