Sign & Display Still Evolving

Laurel Brunner's picture
Laurel Brunner

It isn’t running at the same pace, but digital wide format printing for sign and display doesn’t stand still.

Although textile technologies took centre stage at the recent Fespa show in Hamburg, the sign and display market continues to evolve. The shift to LED curing for UV inks is clearly proceeding at a gallop (see separate story) but there is also a trend towards lower prices for wide format digital printers. This will lower entry points for entrepreneurs and service providers keen to get into the signage business. The other clear trend is for greater flexibility in the applications for which wide format digital printing can be used.

On the show floor the clear blurring of boundaries between applications was obvious. This is in line with the interest of wide format digital developers to broaden the range of applications for which their technology is suited.

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The Verdigris Project investigates the environmental impact of print media and provides information about sustainability initiatives for the international printing community. Keep up to date with the weekly Verdigris blog by Laurel Brunner.