Creative Edge Software is a relatively young software company, which started in 2012 and released its first product in 2015. At recent packaging exhibitions in New York and Milan Creative Edge made technology demonstrations of a new feature for iC3D packaging software. We think the Real-Time Ray Tracer’s really impressive and well worth looking into.
3D modelling and rendering is not new as such but has had a quite slow uptake within the print and publishing industry for different reasons. One challenge is of course to learn and master 3D modelling – quite a different beast to classical 2D design, even if software such as Adobe Illustrator is in itself quite a challenge – not everyone manages to master that properly. Another challenge is the processing power and time needed to render 3D design to high resolution quality textures, for example rendering how a shrink wrap design will look on the final product can take up to six hours in some of today’s popular software.